There are many social media platforms available on the internet today, but nothing tops the power of hashtags. In fact, the power of using hashtags in promoting a brand is unmatched by any other form of internet promotion.
Why you should be using hashtags
The sheer number of followers a brand can gain using hashtags is staggering. However, there is one more benefit to utilizing this strategy to promote your business: you can determine exactly which users on Instagram and Twitter will be most interested in what you have to offer. This allows you to target these individuals in your promotional campaigns with the utmost precision. Additionally, you can determine what demographic would be most likely to purchase the product that you are offering through the use of hashtags.
Think of hashtags like SEO
One of the first things you should know about using hashtags on social media is that a hash mark is the actual thing that you use in your tweet, or post. Therefore, when you add the hashtag to the beginning or end of your tweet, it will act as a key element for search engine optimization (SEO). In simple terms, the more often your keywords or keyword phrases are used, the more chance your post or tweet will appear within a search engine. Therefore, it pays to post a lot, but using the right keywords at the right times will help you get the results you desire.
For example, if you are looking to promote your instinct for Pet grooming services on Instagram, you want to make sure that all of the hashtags that you use are relevant to pet grooming. If you simply use a hashtag to indicate that the post is a pet care related post, then it is likely to show up in search engine results but not in user submitted results. Therefore, you are actually losing potential customers because of this very simple oversight. Therefore, taking the time to find relevant hashtags for your business will pay off in spades once you begin to see the benefit of having a well-targeted social media presence.
How to get started using hashtags
The way in which the hashtag strategy is used best is by selecting a few most popular hashtags associated with your product or service and ensuring that a large portion of these are actually relevant to your business. By adding a few popular hashtags to your posts, people searching for the products or services that you offer will see them when they initially search. Therefore, you should take the time to ensure that all of your social media profiles are properly tagged with relevant hashtags. By doing this, it ensures that you have high quality content within the search engines and therefore, will get a better chance of being seen by the consumers who are looking for your brands/services.
Consider asking influencers to share your hashtags
The other part of using the hashtags strategy is to have your Instagram influencers always tag and update all of your posts with the appropriate hashtags. The reason why this is so important is because people are not only on instagram to be social, but they are also looking to connect with others and find products. Therefore, having the right media representation on your instagram can really help you gain more brand awareness.
Provide valuable content
With regards to the social media networks such as instagram, the goal is to engage your audience, interact with them, and eventually build a relationship based upon trust and meaningful content. Therefore, it is very important that when using hashtags on your instagram account, you ensure that you are providing value to your followers and are not merely using this platform to simply spam the network. It is imperative that you keep people engaged by providing them with information.
For example, if you are selling pet supplies, you would want people to post links to where they can purchase these products through your company’s website, or you could even use instagram to promote contests and specials that you are running. In any case, the more that you can do to engage your followers through hashtags; the better chance you have of getting them to engage with your brand.
Promote, promote, promote
The second component to this instagram marketing campaign that you will need to focus on when utilizing hashtags is using them as an additional promotional tool. It is important to note that hashtags are very easy to program and therefore it is relatively easy to incorporate them into your promotional efforts. For example, if you are planning on featuring a branded photo, you could simply create a hashtags for this purpose. From here, you can also include links to where your followers can check out your website, blog, or even instagram page.
Finally, in order to take advantage of the power of trending hashtags; it is important that you understand how to identify the best ones and find influencers to promote them, too.. The easiest way to do this is by using services especially for this. These tools can provide you with a list of the top 100 most used hashtags as well as other information about the people who are using them. It is also a good idea to find out which keywords are being used to promote your content.This will ensure that your campaigns are reaching the appropriate audiences. From there, you will be able to use this information to make sure that you are promoting your brand in the best way possible.