A video is a powerful tool for learning because it engages both the visual and auditory senses. When you watch a video, your brain processes what it sees on screen and hears on the audio track. This makes the video more engaging than text or audio alone—and research has shown that learners remember information better when they see and hear it than when they just read about it. Staff are more likely to take the training if it’s enjoyable.
Training should be: engaging, interesting, interactive, memorable and positive. It should also be practical and realistic – not so over the top that it’s believable only in a Hollywood movie!
Allows you to see who has watched the video or completed a particular training
The advantages of recording training video production go beyond simply keeping track of who has watched the video or completed a particular training module.
Recording allows you to see who has watched the video or completed a particular training module, which can be useful for compliance. For example, suppose you have an employee handbook that outlines your company’s sexual harassment policy. All employees must sign off by reading it and clicking to indicate completion. In that case, video recording makes this process easier. You can set up an alert so that when someone logs into their account to watch the video or complete a course, an email will be sent to notify you that they’ve done so. This way, you’ll always know who has read through and agreed with your policies.
Another big advantage is auditing: tracking how often employees access different videos at different times throughout the year allows businesses better insight into how effective their training efforts are and what areas need improvement (e.g., people don’t seem interested in learning how to use specific software).
Information can be delivered quickly.
One of the biggest advantages of a video is that it can get your message across quickly. Videos are easy to watch and follow, whether you’re explaining how to use a new piece of equipment or giving them an overview of the company’s history.
A video has a higher retention rate than other forms of content because they allow viewers to watch at their own pace. If they need more time with an explanation or want to rewind something they missed, this is possible with a video (as opposed to text).
It is accessible at any time.
Training video production is accessible at any time. You can watch it from anywhere—on the bus or at home, during your lunch break or after work. Video is also accessible on any device—a laptop, a tablet or even an old-fashioned desktop computer. Because of this flexibility, you can access video training whenever you have time and energy to learn something new.
There are many good reasons to use video as part of your training program.
It can explain difficult concepts, show how to do something, how something works and even how to fix it.
Video is a great way for employees to learn new things because it’s engaging and interactive. And because it’s so engaging and interactive, people will actually watch videos instead of just skipping them like they would with other forms of content like text or audio.
The benefits of video training are clear and many, which is why it is used often. You’ll be able to take advantage of these advantages, whether for your or your company’s needs.